Mabhegi emapepa anopa mukana wakakura wekutsiva mabhegi epurasitiki anoraswa.

Yakavambwa muna 2019, Adeera Packaging ndeimwe yeakakura akasimba ekugadzira ekugadzira muIndia. Iyo kambani inotsiva anenge makumi maviri emabhegi epurasitiki pasekondi nekurongedza kwakasimba, uye nekugadzira mabhegi kubva kune akadzokororwa uye ezvekurima marara mapepa, inodzivirira 17,000 miti kubva pakutemwa mwedzi wega wega. Mubvunzurudzo yakasarudzika neBizz Buzz, Sushant Gaur, Muvambi uye CEO weAdeera Packaging, akati: "Isu tinopa kuendesa zuva nezuva, kukurumidza kutendeuka nguva (5-25 mazuva) uye yakasarudzika pasuru mhinduro kune vatengi vedu. Adeera Packaging ikambani inogadzira. “Asi nekufamba kwemakore takadzidza kuti kukosha kwedu kuri mukushandira kwatinopa vatengi vedu. Isu tinopa zvigadzirwa zvedu kune anopfuura 30,000 ciphers muIndia. " Adeera Packaging yakavhura mafekitori mashanu muGreater Noida uye imba yekuchengetera zvinhu muDelhi, uye inoronga kusvika 2024 kuvhura chirimwa muUSA kuwedzera kugadzirwa. Iyo kambani inotengesa parizvinomapepa emabhegi inokosha Rs. 5 miriyoni pamwedzi.
Iwe unogona kutsanangura kuti ungagadzira sei izvimapepa emabhegikubva mumarara ekurima? Vanonhonga kupi?
India yagara ichigadzira mapepa kubva kumarara ekurima nekuda kwekushomeka kwemiti inodonha uye yakareba-staple. Nekudaro, munhoroondo bepa iri rakagadzirwa kuti rigadzirwe corrugated cardboard boxes, izvo kazhinji zvaisada mapepa emhando yepamusoro. Takatanga kugadzira yakaderera GSM, yakakwira BF uye pepa rinochinjika rinogona kushandiswa kugadzira emhando yepamusoro mabhegi emapepa nemutengo wakaderera ane kushomeka kwezvakatipoteredza. Sezvo indasitiri yedu isingakoshi pamusika wemabhokisi ane marara, hapana chigayo chepepa chinofarira basa iri pasina mutengi anoshanda sesu. Tsvina yekurima yakaita semhunga yegorosi, mashanga nemidzi yemupunga, inounganidzwa kubva kumapurazi pamwe chete nesora mudzimba. Iyo fiber inopatsanurwa mumaboilers vachishandisa mapari sehuni.
Ndiani akauya nepfungwa iyi? Zvakare, ivo vanovamba vane inonakidza backstory yekuti sei vakatanga kambani?
Sushant Gaur - Pazera ramakore gumi, akatanga kambani iyi paakanga ari kuchikoro uye akafemerwa nemushandirapamwe unopesana nepurasitiki wekirabhu yezvakatipoteredza. Pandakaona pazera remakore makumi maviri nematatu kuti SUP yakanga yava kuda kurambidzwa uye kuti raigona kuva bhizimisi rinopa mari, ndakabva ndangobva pabasa randaikwanisa kuita rokuridza ngoma mubhendi rerock rine mukurumbira kuenda kukugadzira. Kubva ipapo, bhizimusi iri rakura nechikamu che100% kana zvichienzaniswa negore rapfuura uye mari iri kutarisirwa kusvika pamadhora makumi matanhatu gore rino. Kuti uwane kusarerekera kabhoni kumabhegi emapepa akadzokororwa, Adeera Packaging ichavhura nzvimbo yekugadzira muUS. The raw material (waste paper) yebepa rakagadzirwazve kunyanya inobva kuUnited States uye inobva yashandiswa patsva yodzoserwa kuUnited States sechigadzirwa chapera, zvichikonzera kushandiswa kukuru kwekabhoni kunogona kudziviswa nekugadzira mafekitari emunharaunda pedyo panodyiwa mabhegi epurasitiki.
Ndeipi nhoroondo yekurongedza yeUrja? Wakapinda sei mupaper bagbhizinesi?
Ndakaenda kubazi rezvemamiriro ekunze kuti ndiwane mvumo yekutenga tekinoroji yekugadzira magetsi emagetsi. Ikoko ndakaziva kuti purasitiki inoshandiswa kamwe chete yaizorambidzwa nokukurumidza, uye ndichifunga izvozvo, ndakatendeukira kuindasitiri yemabhegi. Maererano netsvagiridzo, musika wepasi rose wepurasitiki imadhora mazana maviri nemakumi mashanu emadhora uye musika wepasi rose webhegi remapepa parizvino madhora mazana matanhatu emadhora, kunyangwe isu takatanga nemadhora mazana matatu nemazana mashanu emadhora. Ndinotenda kuti mapepa emabhegi ane mukana mukuru wekutsiva mabhegi epurasitiki anoraswa.
Muna 2012, ndichangopedza MBA yangu, ndakavhura bhizinesi rangu muNoida. Ndakadyara 1.5 lakh kuti nditange Urja Packaging paper bag kambani. Ini ndinotarisira kudiwa kwakasimba kwemabhegi emapepa sezvo kuziva kwekukanganisa kwepurasitiki-yekushandisa imwe kuchikura. Ini ndakatanga Urja Packaging ine 2 michina uye gumi vashandi. Zvigadzirwa zvedu zvinogadzirwa kubva pamapepa akadzokororwa uye mapepa akagadzirwa kubva kumarara ekurima akawanikwa kubva kune vechitatu mapato.
PaAdeera, isu tinozviona semupi webasa, kwete mugadziri. Kukosha kwedu kune vatengi vedu hakusi mukugadzirwa kwemabhegi, asi munguva yavo uye pasina kusarudzika kuendesa. Isu tiri kambani inotungamirwa nehunyanzvi ine core value system. Sechirongwa chenguva refu, tiri kutarisa makore mashanu anotevera uye parizvino tiri kuronga kuvhura hofisi yekutengesa muUS. Hunhu, Sevhisi uye Hukama (QSR) ndicho chinangwa chikuru cheAdeera Packaging. Chigadzirwa chekambani chakawedzera kubva kumabhegi echinyakare kusvika kumabhegi mahombe uye mabhegi epasi pasi, zvichibvumira kuti ipinde muindasitiri yezvekudya nemishonga.
Unoona sei ramangwana rekambani neindasitiri? Pane here zvinangwa zvenguva pfupi uye zvenguva refu?
Kuti indasitiri yekurongedza mapepa itore mabhegi epurasitiki, huwandu hwayo hwekukura kwepagore hunofanira kunge huri 35%. FMCG kurongedza kwakawanda kupfuura kutora kurongedza uye iyo indasitiri yakasimbiswa muIndia. Tiri kuona kunonoka kugamuchirwa muFMCG, asi kurongeka zvakanyanya. Tichitarisa kwenguva refu, isu tinotarisira kutora chikamu chikuru chekurongedza uye co-packaging musika weFMCG. Munguva pfupi, isu tiri kutarisa pamusika weUS, kwatinotarisira kuvhura hofisi yekutengesa muviri uye kugadzira. Iko hakuna muganho weAdeera Packaging.
Ndedzipi nzira dzekutengesa dzaunoshandisa? Tiudze nezve chero kukura hacks iwe wakwanisa kuwana.
Patakatanga, takashandisa mazwi ecolloquial eSEO kunyangwe vese varairidzi vakatiudza kuti tisadaro. Mamwe masangano makuru ekushambadza akatiseka apo takakumbira kuiswa muchikamu che "Pepa Lifafa". Saka pachinzvimbo chekuzvinyora pane chero chikuva, isu tinoshandisa 25-30 emahara ad masaiti kuzvishambadza pachedu. Isu tinoziva kuti vatengi vedu vanofunga mumutauro wavo wekuzvarwa uye vari kutsvaga bepa lifafa kana bepa tonga uye isu tisu chete kambani painternet panowanikwa aya mazwi makuru. Nekuti isu hatimiririrwi pachikuva chikuru, tinofanirwa kuramba tichigadzira. Takatangisa chiteshi ichi muIndia kana pamwe bhegi repasi rose bhegi YouTube chiteshi uye ichiri kusimba. Pamusoro peizvozvo, takaunza kutengesa nehuremu kwete nechidimbu, yaive pseudo-viral kufamba kwatiri, nekuti kuchinja huwandu hwemayuniti akatengeswa kwaive shanduko huru, uye nepo musika waida, hapana akakwanisa kuita. mumakore maviri. makore. Tikope, izvi hazvisanganisi chero mukana wekukwenya huwandu kana huremu hwebepa.
Tatanga kutora kubva kuzvikoro zvakanakisa muIndia uye tinoda kugadzira timu yakanakisa pasi rose yeindasitiri iyi. Kuti izvi zviitike, isu takatangawo kushingaira kukwezva tarenda. Tsika dzedu dzagara dzichikwezva vechidiki kuti vakure uye vazvimirire. Isu tinowedzera mitsara mitsva yekugadzira gore rega rega kusiyanisa zvigadzirwa zvedu, uye gore rinouya tinoronga kuwedzera hunyanzvi hwedu hwekugadzira ne50%, mazhinji acho ari zvigadzirwa zvitsva. Parizvino, tine huwandu hwemabhegi bhiriyoni pagore, uye isu tichawedzera izvi kusvika 1.5 bhiriyoni.
Imwe yemisimboti yedu yakakosha kuvaka hukama hwenguva refu hunotsigirwa nemhando uye sevhisi yakanaka. Tiri kuhaya vatengesi gore rose kuti vawedzere uye tiri kuramba tichiwedzera kugona kwedu kusangana nekukura uku.
Patakatanga Adeera Packaging, takanga tisingagoni kufanotaura kukura kwedu nokukurumidza, saka panzvimbo yekuva nehukuru 70,000 sq. ft., taive munzvimbo dze6 dzakasiyana muDelhi (NKR), iyo yakawedzera mari yedu yepamusoro. Hatina kudzidza chimwe cheizvi nokuti takaramba tichiita chikanganiso ichocho.
Kubva pakuvambwa, CAGR yedu yanga iri zana, uye sezvo bhizinesi rakura, takawedzera huwandu hwehutungamiriri nekukoka ma-co-founders kuti vabatane nekambani. Iye zvino isu tinotarisa pamusika wepasi rose zvakanaka pane kusava nechokwadi, uye isu tiri kusimudzira mazinga ekukura. Isu takaisawo masisitimu ekugadzirisa kukura kwedu, kunyangwe kutaura chokwadi masisitimu aya anofanirwa kugara achigadziridzwa.
Hapana chikonzero chekushanda nesimba uye zvakaoma kwemaawa 18 pazuva kana iwe uchizviita nguva nenguva. Kusawirirana uye chinangwa ndiwo makona ebhizimusi, asi hwaro ndiko kuramba uchidzidza.